Testing the Hypothesis, Part 2
Interviews
In order to find people that shared a lot in common with the core group that this opportunity could extend to but nevertheless didn't have that need, I talked to students living near campus with cars but who didn't drive them as often as the previous people that I had interviewed. I was able to draw a lot of conclusions from these interviews as many of these new 5 people had similar statements as to why this isn't a huge problem in their lives/ why they don't feel there needs to be a service in the way that I had described to help with this issue. Most of them said that they don't drive/ move their car often enough for it to be an issue and when they do, they don't find that it is overly difficult to locate parking and that they have plenty of time to do so. Based on these new interviews, I believe that in order to have the opportunity, you have to be a frequent driver/ user of your car, and also only use city parking.
Who: Students that live near campus, use city parking, but don't drive their cars frequently do not seem to view this as a huge issue.
What: The need to find parking quickly and easily differs from the overall need to have an available parking space.
Why: The underlying cause of the outsiders' needs is still a lack of parking, however, the need is exacerbated by frequent car usage.
Inside the Boundary
Students/Teachers/ACR's who have cars, drive them frequently and park in Gainesville city parking
Being able to find available parking quickly and easily
The need exists due to an overall lack of parking coupled with a large area that the city parking spans
Outside the Boundary
People without cars, people with cars that don't use them as frequently
The need is not an existence of parking, but rather being able to locate where that parking is
The explanation for this is that this need is really only brought out by having to do it often
Hi Francis!
ReplyDeleteGood work and I like the detail you put into this post this week.
I think your interviewing found some very helpful information to your cause, especially distinguishing between who drives/uses their cars frequently and who doesn't. I'm not sure how you could measure this accurately but I would be very interested to see the data. People that leave their cars in one or two parking spots the whole semester should've not brought a car because they hog up valuable space that is limited already as you mention.
Hi Francis,
ReplyDeleteI think you did a great job finding different people to interview and getting different perspectives about your idea. It is important to narrow down what type of people would be affected by your opportunity, as it will help you narrow down what the product/service will be.
Hey Francis,
ReplyDeleteI think interviewing people who may not necessarily have this issue was a great way to gain a different perspective. This also allowed you to refine your target audience. The who aspect of the assignment may be able open to students living off of campus in general as they might be affected the most due to living far away and needing to park their car. Great post!!!
~ Sophia Scherzer