23A - Your Venture's Unfair Advantage

1. Coding skills- Before becoming a finance major I was a computer science major and thus have intermediate coding skills that would help with this project.
2. Access to coders - I also know many people who are still in computer science and have even better coding skills
3. Knowledge of Gainesville - I know the city parking very well and thus would be able to create a service for it.
4. Knowledge of UF - I understand the way the UF campus works and how UF students would respond to a product like this.
5. Access to people with business skills - My dad is a successful business owner and thus could help with the management and technical aspects of running a business.
6. Personal capital- I have plenty of money to start a business like this which is unique to college students.
7. Ability to raise capital- I know several wealthy people who would be interested in investing in a business like this.
8. Ability to attract people to a project- I am good at finding people passionate about an idea that would be able to help.
9. Marketing skills- I have been very interested in the advertising process and as such believe I could attract users to my product.
10. Communication skills - I think while these are not exclusive, they are still very valuable and will come in handy in launching a product like this.

Based on a VRIN analysis, I believe my top resource is personal financial capital. Other college students trying to start a business like this may not have access to the money to do so and I believe its a pretty rare thing to be able to do so.