My typical customer is a college student affluent enough to own a car and lives close to campus. They are between the ages of 18-22. They enjoy hanging out with friends, partying, playing sports, working out, etc. They drive any sort of car but it maybe something like a ford or a jeep. They like watching TV shows like the office, it's always sunny in Philadelphia, Rick and Morty, and game of thrones. They don't have any kids but they may have brothers and sisters. They probably tend to be liberal because they are college-aged. They don't really read that many books. They feel like they are older and more mature than they actually are.
I am in the same age range as the customer avatar and as such share a lot of things in common with this hypothetical customer. I do not think this is a coincidence as I based it off of the current culture of this age range of people so it stands to reason that I would have many things in common with them.
Hi Francis! I liked reading your customer avatar because it sounds a lot like the people we are surrounded by at UF. I also created an avatar that was pretty similar to the demographic I was used to being around. I think this is probably because we understand them more than other demographics.
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